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Coca-Cola sales are climbing — and ‘shrinkflation’ is the sly way it’s keeping fans buying more
Coke cans keep shrinking, but fans of the fizz still want more.
First seen · 9:10 PM UTCApril 28, 2026
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All today →Public holiday
National Heroes' Day
National Heroes' Day is observed in Barbados. Recognized nationally.
Public holiday
Workers' Memorial Day
Workers' Memorial Day is observed in Gibraltar. Recognized nationally.
Pop culture
National Superhero Day
Created by Marvel Comics employees in 1995, the day has grown beyond comics into a celebration of the fictional and real — the nurses, teachers, and firefighters alongside Batman and Wonder Woman. The superhero film industry now generates more than $5 billion annually, making heroes the dominant narrative form of the 21st century.
+1Also on this date in history
All →2004
CBS News releases evidence of the Abu Ghraib torture and prisoner abuse. The photographs show rape and abuse from the American troops over Iraqi detainees.
Milestone1996
Whitewater controversy: President Bill Clinton gives a 41⁄2 hour videotaped testimony for the defense.
Politics1996
Port Arthur massacre, Tasmania: A gunman, Martin Bryant, opens fire at the Broad Arrow Cafe in Port Arthur, Tasmania, killing 35 people and wounding 23 others.
Disaster