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Marketing your bar for the World Cup? FIFA’s strict trademark rules could land you a cease and desist

To get a sense of what the rules around FIFA branding are, CBC News went through its publicly shared intellectual property guidelines and its hosting addendum with the city.

First seen · 8:00 AM UTCMay 18, 2026

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CBC News
CenterCanadian Broadcasting Corporation
Marketing your bar for the World Cup? FIFA’s strict trademark rules could land you a cease and desistTo get a sense of what the rules around FIFA branding are, CBC News went through its publicly shared intellectual property guidelines and its hosting addendum with the city.
8:00 AM UTC

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