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Lowe's is betting on MrBeast to drive 'lipstick effect' sales
Lowe's is partnering with the world's biggest YouTuber for a range of toys and in-store kids workshops.
First seen · 12:00 PM UTCMay 18, 2026
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Also on this date in history
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2019
United States presidential election: Joe Biden launches his presidential campaign.
Politics2018
A school shooting at Santa Fe High School in Texas kills ten people.
Milestone
2018
Cubana de Aviación Flight 972 crashes in Santiago de las Vegas after takeoff from José Martí International Airport in Havana, Cuba, killing 112 of the 113 people on board.
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