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Gucci takes over Times Square for Cruise show as Kering eyes revival

Gucci transformed New York’s Times Square into a runway for Demna’s first Cruise collection, with Cindy Crawford and Tom Brady joining the spectacle as parent company Kering seeks to revive its flagship brand.

First seen · 10:16 PM UTCMay 18, 2026

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Gucci takes over Times Square for Cruise show as Kering eyes revivalGucci transformed New York’s Times Square into a runway for Demna’s first Cruise collection, with Cindy Crawford and Tom Brady joining the spectacle as parent company Kering seeks to revive its flagship brand.
10:16 PM UTC

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