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WATCH: K-beauty trend reshaping views of masculinity

Fueled by K-pop stars like BTS and viral Korean skincare trends, K-beauty is growing in popularity among men worldwide and challenging traditional ideas of masculinity.

First seen · 2:52 PM UTCMay 16, 2026

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Center-LeftThe Walt Disney Company
WATCH: K-beauty trend reshaping views of masculinityFueled by K-pop stars like BTS and viral Korean skincare trends, K-beauty is growing in popularity among men worldwide and challenging traditional ideas of masculinity.
2:52 PM UTC

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