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The resale OG is back: How eBay won over fashion shoppers again

Through savvy partnerships, showing up at key cultural moments, and improving its user experience, the resale OG has become cool again.

First seen · 10:21 AM UTCMay 16, 2026

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Business Insider
Center-LeftAxel Springer SE
The resale OG is back: How eBay won over fashion shoppers againThrough savvy partnerships, showing up at key cultural moments, and improving its user experience, the resale OG has become cool again.
10:21 AM UTC

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