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Chaos at NYC Swatch stores as brand launches limited-edition collaboration — with one store forced to close

Chaos erupted outside NYC Swatch stores as cut-throat resellers and watch enthusiasts impatiently waited for a new release – causing the SoHo location to abruptly close amid the disastrous launch.

First seen · 3:19 PM UTCMay 16, 2026

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Chaos at NYC Swatch stores as brand launches limited-edition collaboration — with one store forced to closeChaos erupted outside NYC Swatch stores as cut-throat resellers and watch enthusiasts impatiently waited for a new release – causing the SoHo location to abruptly close amid the disastrous launch.
3:19 PM UTC

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