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Supermarket foods claiming to be ‘natural’ or ‘sustainable’ mostly just using marketing terms, researchers find

Survey of 27,000 Australian supermarket items found some products boasting environmental benefits had significantly higher emissions than unlabelled counterparts<ul><li><a href="https://www.theguardian.com/australia-news/live/2026/may/12/budget-2026-live-updates-federal

First seen · 3:08 PM UTCMay 12, 2026

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The Guardian
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Supermarket foods claiming to be ‘natural’ or ‘sustainable’ mostly just using marketing terms, researchers findSurvey of 27,000 Australian supermarket items found some products boasting environmental benefits had significantly higher emissions than unlabelled counterparts<ul><li><a href="https://www.theguardian.com/australia-news/live/2026/may/12/budget-2026-live-updates-federal
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