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"Momflation" is changing how we celebrate Mother's Day

<p>Americans are still showing up for mom this <a href="https://www.axios.com/2023/04/30/mothers-day-2023-marketing-holiday-email-opt-out" target="_blank">Mother's Day</a> — but with more budgeting, bargain hunting and strategic splurging as "momflation" pushes up the cost of <a

First seen · 12:00 PM UTCMay 11, 2026

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"Momflation" is changing how we celebrate Mother's Day<p>Americans are still showing up for mom this <a href="https://www.axios.com/2023/04/30/mothers-day-2023-marketing-holiday-email-opt-out" target="_blank">Mother's Day</a> — but with more budgeting, bargain hunting and strategic splurging as "momflation" pushes up the cost of <a
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