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World Cup 'prices will drop' but too late for traveling fans

Among many firsts at World Cup 2026, FIFA has tried its hand at dynamic pricing and acting as a secondary seller. The tactic has seen a ticket listed for over $2 million but many games seem undersold. What's going on?

First seen · 4:20 PM UTCMay 7, 2026

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Deutsche Welle
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World Cup 'prices will drop' but too late for traveling fansAmong many firsts at World Cup 2026, FIFA has tried its hand at dynamic pricing and acting as a secondary seller. The tactic has seen a ticket listed for over $2 million but many games seem undersold. What's going on?
4:20 PM UTC

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