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'Will poison your rice if you don’t vote for Vijay': How TVK reeled in a tsunami of votes in TN

Actor Vijay's political campaign mirrored a film release, utilizing digital marketing strategies like trailers and guest appearances to engage voters. His network of fan clubs acted as "virtual warriors," leveraging holograms, AI, and hyper-local messaging to attract first-time v

First seen · 1:57 AM UTCMay 5, 2026

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The Times of India
CenterBennett, Coleman & Co. Ltd.
'Will poison your rice if you don’t vote for Vijay': How TVK reeled in a tsunami of votes in TNActor Vijay's political campaign mirrored a film release, utilizing digital marketing strategies like trailers and guest appearances to engage voters. His network of fan clubs acted as "virtual warriors," leveraging holograms, AI, and hyper-local messaging to attract first-time v
1:57 AM UTC

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