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IN FOCUS: Ginseng gelato, cordyceps cocktails? A modern TCM boom takes root across China

Entrepreneurs are reimagining traditional Chinese medicine through cocktail bars, artisanal gelato and modern apothecaries, drawing in a generation looking to balance indulgence and wellness. But is it treatment or just theatre?

First seen · 10:00 PM UTCMay 5, 2026

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IN FOCUS: Ginseng gelato, cordyceps cocktails? A modern TCM boom takes root across ChinaEntrepreneurs are reimagining traditional Chinese medicine through cocktail bars, artisanal gelato and modern apothecaries, drawing in a generation looking to balance indulgence and wellness. But is it treatment or just theatre?
10:00 PM UTC

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