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The hottest menu strategy: never-ending limited-time offers
In the attention economy, restaurants sell urgency and engagement through a never-ending series of limited-time offers.
First seen · 8:51 AM UTCMay 4, 2026
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Star Wars Day
May the fourth be with you. The pun predates the internet, Disney's just happy to monetize it now. Acceptable to wear the robe.
Public holiday
Early May Bank Holiday
Early May Bank Holiday is observed in United Kingdom. Recognized nationally.
Public holiday
May Day
May Day is observed in Ireland (Lá Bealtaine). Recognized nationally.
Public holiday
Early May Bank Holiday
Early May Bank Holiday is observed in Isle of Man. Recognized nationally.
Also on this date in history
All →2023
Nine people are killed and thirteen injured in a spree shooting in Mladenovac and Smederevo, Serbia. It is the second mass shooting in the country in two days.
Milestone2019
The inaugural all-female motorsport series, W Series, takes place at Hockenheimring. The race was won by Jamie Chadwick, who would go on to become the inaugural season's champion.
Milestone2014
Three people are killed and 62 injured in a pair of bombings on buses in Nairobi, Kenya.
Milestone