Wire2026 05 03Grasse Birthplace Of Chanel No 5 Sees Perfume Revival
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Grasse, birthplace of Chanel No. 5, sees perfume revival

Flower fields once blanketed Grasse, France, where blossoms used in Chanel No. 5 are grown. Now luxury brands are reinvesting in the town long known as the perfume capital of the world.

First seen · 11:00 PM UTCMay 3, 2026

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