Wire›2026 05 02›The Evolution Of Album Rollouts

The Wire/May 2, 2026

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The evolution of album rollouts

As album rollouts continue to evolve, fans recently attempted to melt a giant ice block in the middle of Toronto as part of Drake's "Iceman" announcement. But how did we get here? NBC News' Gadi Schwartz takes a look back at other memorable rollouts, and how they have advanced th

First seen · 5:42 PM UTCMay 2, 2026

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The evolution of album rolloutsAs album rollouts continue to evolve, fans recently attempted to melt a giant ice block in the middle of Toronto as part of Drake's "Iceman" announcement. But how did we get here? NBC News' Gadi Schwartz takes a look back at other memorable rollouts, and how they have advanced th
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