Wire›2026 05 02›K Pop S Bts Comeback Tour Rallies South Korea S Global Soft Power Drive

The Wire/May 2, 2026

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K-pop’s BTS comeback tour rallies South Korea’s global ‘soft power’ drive

K-pop sensations BTS ignited a wave of interest in South Korean culture that now extends from food to cosmetics.

First seen · 2:25 AM UTCMay 2, 2026

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Al Jazeera English
Center-LeftAl Jazeera Media Network
K-pop’s BTS comeback tour rallies South Korea’s global ‘soft power’ driveK-pop sensations BTS ignited a wave of interest in South Korean culture that now extends from food to cosmetics.
2:25 AM UTC

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