Wire›2026 05 02›Coffee Drinkers Roast Starbucks Ceo For Saying Consumers Don T Mind Spending 9 P
The Wire/May 2, 2026
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Coffee Drinkers Roast Starbucks CEO for Saying Consumers Don't Mind Spending $9 Per Drink

Consumers slammed Starbucks CEO Brian Niccol as “out of touch” this week after he suggested patrons didn’t mind paying $9 for a cup of coffee because they were getting a “premium experience.” The post Coffee Drinkers Roast Starbucks CEO for Saying Consumers Don’t Mind Spending $9

First seen · 5:00 PM UTCMay 2, 2026

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